DESIGN

Designed by the London-based studio Afroditi, under the direction of its founder Afroditi Krassa, the space is a celebration of cinematic nightlife. Blending influences from the golden age of New York clubs with industrial elegance, the design plays with light and shadow and raw materials to create an immersive music-led setting. Here, STEREO and Afroditi Krassa redefine modern clubbing, where the venue’s architecture becomes the first act of a timeless evening.

A signature feature of the Grand Pigalle Hotel, the "Martini" patterned carpet creates a connection between the comfort of a neighbourhood home and the excitement of cocktails. This textile collaboration, conceived by Dorothée Meilichzon, dresses the corridors and rooms with a bold graphic touch. It embodies the essence of Experimental: relaxed luxury where every detail, down to the floor, tells the story of a Parisian nightlife lifestyle.

At the Grand Pigalle Experimental, the art of hospitality is embodied in a precious detail: the golden pineapple door knocker. A historical emblem of welcome, this fruit is reinterpreted here by Dorothée Meilichzon as a playful nod to the world of cocktails, the very DNA of Experimental. This small sculptural brass object, adorning every guest room door, invites travellers to explore a universe where hotel comfort meets the spirit of cocktail culture.

Colombian design infuses the Regina Experimental atrium with vibrant energy through the Cielo collection, created by designer Sebastian Herkner for Ames. These chairs and tables, recognisable by their colorful tubular steel frames and handcrafted weaving of recycled plastic strands, reinterpret traditional “Momposino” techniques in a decidedly modern silhouette. By incorporating these pieces with their pastel and graphic tones, Experimental creates a bold contrast with the hotel’s Belle Époque architecture, offering a contemporary and playful take on lounge furniture.

At the Grand Pigalle Experimental, the floor becomes a work of art under the hand of scenic painter Alexandre Poulaillon. This exclusive collaboration with Experimental highlights the ancestral technique of painted wood, reinterpreted here through geometric and organic patterns with Art Deco accents. Every detail of the hand-crafted flooring adds a unique textural depth to the spaces, reflecting the hotel’s commitment to exceptional craftsmanship and distinctive décor.

At Henrietta Experimental, the design celebrates a distinctly modernist clarity. Bathed in natural light streaming through its large glass windows, the space unfolds across a warm solid oak floor, serving as a showcase for a collection of modular furniture inspired by the work of Charlotte Perriand. This approach, orchestrated by Experimental, prioritises functionality and clean lines. The modular tables, with their organic yet rational forms, adapt to the rhythm of London life, creating a harmonious dialogue between the Victorian architecture of the Covent Garden neighborhood and the avant-garde of 20th-century French design.

At Regina Experimental, the heritage of Maison Saint-Louis finds its place within the elegant spirit of the Basque coast. This exceptional collaboration reinterprets the art of the cocktail through timeless crystal pieces, selected to enhance both the bartender’s craft and the tasting experience.

Balancing heritage and modernity, these creations are an echo of the the majestic architecture of the atrium, extending Experimental’s attention to detail to its most refined expression. A meeting of centuries-old craftsmanship and contemporary cocktails, defining the new relaxed luxury of Regina.

On the Basque Coast, architect Henry Martinet created a masterful work with the Belle Époque façade of the Regina Biarritz. This collaboration celebrates the timeless union of early 20th-century architectural elegance and the contemporary spirit brought by the Regina Experimental, reinventing an exceptional heritage.

At the heart of Il Palazzo Experimental, the bar designed by Cristina Celestino pays a vibrant tribute to the aesthetic of the Venetian master Carlo Scarpa. The antique mirrors, with their geometric shapes and intricate details, capture the light of the lagoon and expand the perspectives of the lounge. This visual collaboration between Experimental and Scarpa’s legacy is evident in the meticulous attention paid to the junctions of materials—glass, brass, and stucco—creating an atmosphere where Venice’s historical melancholy meets the rigor of Italian modernism.

The monumental architecture of the atrium gently recedes, giving way to the ethereal poetry of Ingo Maurer. The Floatation pendants, delicate sculptures in Japanese paper, inhabit the space with an airy lightness, gently softening its grand proportions.

Renowned for its experimental approach to light, the German design house creates pieces that diffuse a delicate, textured glow, offering a subtle contrast to the rigor of Belle Époque lines. Under the direction of Experimental, these lights transform the space into a dreamlike retreat, where contemporary elegance meets a distinctly timeless spirit.

At the Experimental Marais, the lounge becomes a manifesto of 1970s design with the presence of a Togo by Michel Ducaroy. Wrapped in patinated cream leather, these iconic seats embody a sculptural, unhurried luxury. A centerpiece chosen by Experimental to highlight the timeless elegance and historic craftsmanship of French furniture in the heart of Paris.

At the heart of the Regina Experimental, designer Dorothée Meilichzon has created a sculptural bas-relief paying tribute to Biarritz’s oceanic wildlife. This collaboration between plaster craftsmanship and contemporary design transforms the walls into a living fresco. Rays, fish and coral come to life in a play of shadows and textures, extending the coastal marine spirit into the intimate, serene atmosphere of the hotel.

Under the majestic Eiffel-style glass canopy, Regina Experimental Biarritz redefines the art of living on the Basque Coast. This collaboration between 19th-century architectural genius and the modern vision of Experimental creates a space where natural light becomes a material in its own right. More than just a structure, this steel-and-glass nave provides a spectacular setting for our bartenders and chefs, blending industrial precision with the softness of the Atlantic.

The Mediterranean lifestyle finds its perfect embodiment in the famous Spanish Chair by Danish designer Børge Mogensen. Created in 1958 and produced by Fredericia, this masterpiece crafted from solid oak and vegetable-tanned leather blends seamlessly with the “finca” spirit of Menorca Experimental. Its low profile and wide armrests—designed to hold a drink or a book—invite you to completely unwind. By choosing this icon of Scandinavian design with Iberian accents, Experimental highlights an authentic luxury where the patina of time and the nobility of raw materials celebrate the island’s serenity.

The aesthetic of Regina Experimental is further enriched by the vision of Anthony Dickens, whose graphic design establishes a compelling dialogue with the hotel’s historic lines. The British designer, known for his highly technical creations, introduces minimalist fixtures that place light at the heart of the sensory experience.

Both subtle and sculptural, these pieces act as contemporary anchors within the living spaces, reinforcing the delicate balance between bold modernity and architectural refinement.

At La Compagnie Flatiron, the spirit of a Parisian wine bar meets the energy of New York through the artwork of Clovis Retif. The linen-upholstered benches and walls of the venue serve as a canvas for a unique visual narrative, where hand-drawn symbols celebrate the world of wine and gastronomy. This bespoke collaboration, initiated by Experimental, brings an artisanal and poetic dimension to the design, transforming every corner into a vibrant and unpretentious work of graphic art.